Optima - Hair Color
Optima - Ammonia Free and ppd free Hair Color
Optima exploits innovative and advanced technology to provide a high level colour result without NH3 & ppd.
A new colour concept:
- without ammonia
- without ppd (para-phenylenediamines)
- A true alternative to a traditional colour
- Provides a cosmetic colour with the maximum respect to the hair and scalp
- Works like a traditional colour
- Firms and tightens skin texture
- Lifts up to 3 tones
- 100% coverage
- Processing time: 25-35 minutes
- Used with 6% Developer
- Doesn’t stain scalp
- Easy to rinse out
NH3 is the ammonia that is found in traditional hair dyes.
Optima hair color has:
- NO ammonia
- NO ppd (paraphenyldiamines)
- Less risk of allergy
- No unpleasant fumes
- Reduced irritation
Optima formula benefits:
- No ammonia - Replaced by a milder ingredient with no odor, no unpleasant fumes during color application.
- No paraphenylene diamine -
- PPD is a widely used hair dye, found in almost all traditional colors.
- In some individuals ppd can cause allergic reaction or sensitivity.
- Gentle to the scalp and to the hair.
- No parabens -
- Parabens are widely used in cosmetics as a preservative.
- In nh3-free, alternatives have been adopted
- Natural extracts -
- Increased moisture & protection to the hair.
- Hair strengthening.
- Gentle formula - Increased respect for the health of the hair.
End results & advantages:
- Brilliant and shiny colour
- Convenient 100 ml tube allows 3 to 4 applications
- Easy to use: same as traditional colour no special training required
- Highly safe cosmetic formulation
- Coverage: same coverage as traditional hair dye.
- Color duration: same as traditional
- Maximum is 3 tones lift.
Formula rich in natural ingredients:
- Argan oil -
- Help to protect the hair and provide nourishment while revitalizing and reinforcing the hair leaving it soft, shiny and silky.
- Cocoa oil extract
- Gives substance to hair fibre and smoothens the cuticle.
- Hair is softer, stronger and shiny.
- Natural keratin
- Helps strengthen, protect and revitalise the hair.
- Jojoba oil
- Has a moisturizing and softening effect on the hair and scalp.
- Helps to strengthen the hair follicle.
- Promotes healthy shine: hair is lustrous which enhances the color.